Top creative trends
Browse the topics that are top‑of‑mind with today’s consumers. Whether it’s a hard to visualize concept or a theme that’s meaningful to your customers, we’ve organized the latest trend reporting to made it easier for you to access and execute on.
Culture
Sustainability
Technology
Wellness
Content spotlights
Our global creators capture the concepts and visual content highlighted in our latest reporting. It’s how we use data and insights to craft impactful images and videos that help you connect with customers around the world. Check out the latest Content Spotlights to see the research in action.
Content Spotlight
Redefining Beauty: A Celebration of Skin, Confidence and Diversity ›
May 14, 2026
Beauty is no longer defined by perfection. A huge shift has happened where we define beauty as authenticity, individuality and the confidence to be seen as you are.
Content Spotlight
The Pleasure of Taking It Slow ›
May 5, 2026
From self‑care and cosy interiors to nature and stillness, slow living is reshaping visual culture as a response to the pace of modern life.
Content Spotlight
Paramedics in Action: Care When It Matters Most ›
Apr 20, 2026
Paramedics and first responders are often first on scene, delivering lifesaving emergency care in high-pressure situations that demand resilience and compassion. This intimate shoot captures both the chaos of emergency response and the quiet, at-home side of patient care, highlighting the commitment paramedics bring to keeping communities safe.
Creative video trends
In the ever‑evolving attention economy, video has proven to be a consistent growth driver—and aligning with the latest videos trends is key to success. These video content spotlights feature powerful video clips that can slow the social media scroll and deliver deeper impact.
Overtourism is Out, Experiences are In ›
Apr 27, 2026
People are venturing into lesser‑known locales, avoiding mass tourism and prioritising visceral, sensorial moments, especially through food and immersive experiences. It’s no longer about the places you visit, but the feeling it evokes: The magic of serendipity, of discovering something special when you’re not looking for it.
Content Spotlight
Paramedics in Action: Care When It Matters Most ›
Apr 20, 2026
Paramedics and first responders are often first on scene, delivering lifesaving emergency care in high-pressure situations that demand resilience and compassion. This intimate shoot captures both the chaos of emergency response and the quiet, at-home side of patient care, highlighting the commitment paramedics bring to keeping communities safe.
Videos That Pop: New Social Aesthetics ›
Mar 16, 2026
How brands can learn key lessons from social creators to modernize their visuals through color and composition.
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